Hola ARMOURY - our journey since 2016 - from craft beer to Spanish cuisine - secreto de South Beach

ARMOURY is the oldest tenant at South Beach. “History ends, resistance continues”. Our evolution from a simple craft beer bar to steak house to COVID-19 victim to Spanish steak house reflects our spirit of continuous resistance. While many F&B players have come and gone, ARMOURY lives on.

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 CURRENT TRANSITION IN PROGRESS: 
What Stays: WAGYU STEAK & BURGER & MENTAIKO FRIES

What Changes: STEAK BUFFET (only on weekends, will tweak to suit the Spanish theme)
What Goes: Basic Pub GRUB
What Comes: Spanish Cuisine - Tapas and Paella

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ARMOURY was founded in 2016 based on the idea of introducing craft beer to the masses complemented with great bar bites. We have installed 15 taps to pour craft beers from local breweries to internationally acclaimed breweries. Everything is designed to suit and serve the happy community of people working at South Beach Tower, Suntec City, Millenia Walk, Raffles City and surrounding office places in Bugis.

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In 2017, we accidentally experienced a growth hack when we launched the legendary STEAK BUFFET - free flow of Ribeye and many other sides for only $33. Steak buffet was meant to be a pop up to promote awareness of our restaurant bar. However, our customers did not want us to end it there. And we listened. Till March 2022, we have served more than 100,000 steak buffets.

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In 2020, we experienced a 2nd growth hack when we launched the CRAZIEST deal of our journey - the now $90 Wagyu Ribeye (580grams) served with 2 sides. The Wagyu Ribeye was a phenomenal success serving more than thousands a month! Our Wagyu Ribeye (580grams) has what we believe is our most optimal thickness - allowing the right amount of maillard reaction (that almost perfect browning of the steak to give that beautiful crust!)

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In April 2022, we launched a pop up serving Spanish cuisine - tapas and paella that pair well with our extensive range of craft beer and wine. We are thinking that this will be our 3rd growth hack. Our kitchen will surprise you with their full-fledged menu of Spanish dishes.

Mi Casa es Su Casa! (make yourself at home)

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15 ROTATING BEER TAPS

Always sourcing for interesting and better beers